Networks ids

We categorise Network IDs into two groups: Device-based Network IDs and User-based Network IDs. Each category allows you to add custom identifiers or subscribe to existing ones.

To integrate a Device-based or User-based Network ID, the steps are generally:

1. Create a new / Subscribe to a Device Registry or Compartment

2. Activate this Device Registry or Compartment on the desired Datamarts (only required where there is multiple datamarts in your environment)

3. Activate the Device Registry or Compartment ingestion on your Channels

Don't hesitate to check the documentation of a particular Network ID below for more information and detailed procedures.

Device-based Network IDs

Managing Device Registries in the mediarithmics platform

In the mediarithmics platform, Device-based Network IDs refer to Device Registries because each device is assigned a "registry" where its identifiers are stored.

How to active a Device Registry on a datamart:

This is the general procedure to follow to activate a Device registry on a particular datamart:

• If you have a single datamart, the Device Registry is automatically activated.

• If you have multiple datamarts, you must manually activate the Device Registry:

  1. Head to Navigator > Settings > Organisation > Device Registries.

  2. Select your Device Registry.

  3. Click the More button to open the menu.

  4. Choose Edit linked datamarts.

  5. Select datamart(s) where you want to activate the Device Registry.

Custom Device ID integration

A user point can be associated with multiple user device points. Each user device point can include:

• Multiple device technical identifiers

• One device information record

Create a New Registry:

1. Head to Navigator > Settings > Organisation > Device Registries.

2. In the First-party device registries section, click on New Registry.

3. Specify the following details:

Parameters	Description
Name	Name of the Device Registry
Token	A technical identifier used to link the Device Registry with the JS Tag
Type	Must be one of the following enums: MOBILE_VENDOR_ID ,CUSTOM_DEVICE_ID
Description	(Optional) More information about the Device Registry

Subscribe to an Existing Registry:

1. Head to Navigator > Settings > Organisation > Device Registries.

2. In the Shared device registries section, click on Manage subscriptions.

3. Select and subscribe to the desired registry.

If you have multiple datamarts, don't forget to activate your Device Registry on your datamarts.

First ID Integration

For First ID, you need to :

1. Subscribe to First ID

2. Activate its ingestion from Websites

Subscribe to First ID

1. Head to Navigator > Settings > Organisation > Device Registries.

2. In the Shared device registries section, click Manage subscriptions.

3. Subscribe to First ID.

If you have multiple datamarts, don't forget to activate First ID on your datamarts.

Activate First ID ingestion from Websites

First ID requires a modification of the user-event-tag to ingest the identifier. Follow these steps:

1. Head to Navigator > Settings > Datamart > Channels.

2. Select the site where you want to activate automated First ID capture.

3. Go to JS Tag Configuration > Device Identification.

4. Enable First ID.

5. Repeat this process for each site where automated First ID capture is required.

ID5 integration

For ID5, you need to :

1. Subscribe to ID5

2. Activate its ingestion from Websites

Subscribe to ID5:

1. Head to Navigator > Settings > Organisation > Device Registries.

2. In the Shared device registries section, click on Manage subscriptions

3. Subscribe to ID5.

If you have multiple datamarts, activate the ID5 on your datamarts.

Activate ID5 ingestion from your websites:

ID5 requires a specific technical configuration to be properly ingested from your website. Please contact your Account Manager to complete the ID5 configuration for your channel (an activity analyzer will be added to your channel to handle ID5 IDs).

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User-based Network IDs

Managing Compartments in the mediarithmics platform

In the mediarithmics platform, User-based Network IDs refer to Compartments because each user network ID is assigned a compartment where its identifiers are stored.

How to activate a Compartment on a datamart:

This is the general procedure to activate a Compartment on a particular datamart:

• If you have a single datamart, the Compartment is automatically activated.

• If you have multiple datamarts, you must manually activate the Compartment:

  1. Head to Navigator > Settings > Datamart > Compartments.

  2. Select your Compartment.

  3. Click the More button to open the menu.

  4. Choose Edit linked datamarts.

  5. Select the datamart where you want to activate the Compartment.

Activate IDs across your organisations:

For community-created user IDs, activate them across organizations by selecting Enable Compartment in the Shared User Account Compartments Enabled section.

Custom User ID Integration

Custom User IDs are used to identify your users against your systems such as CRMs, loyalty programs, or authentication systems.

Create a Custom User ID:

1. Head to Navigator > Settings > Organisation > Compartments.

2. In the First-party user account compartments section, click on New Compartment.

3. Specify the following details:

Parameters	Description
Name	Name of the Compartment
Token	A technical identifier used to link the Compartment with the JS Tag

If you have multiple datamarts, don't forget to activate the new Compartment on your datamarts.

UTIQ Integration

For UTIQ, you need to :

1. Subscribe to UTIQ

2. Activate its ingestion from Websites

Subscribe to UTIQ:

1. Head to Navigator > Settings > Organisation > Compartments.

2. In the Shared user account compartments section, click on Manage subscriptions.

3. Subscribe to UTIQ.

If you have multiple datamarts, don't forget to activate UTIQ on your datamarts.

Activate UTIQ ingestion from your websites:

UTIQ can be ingested natively through the user-event-tag when users browse your websites. Follow the following steps if you want to automatically ingest UTIQ ID from your websites:

1. Head to Navigator > Settings > Datamart > Channels.

2. Select the site where you want to activate automated UTIQ martechpass capture.

3. Go to JS Tag Configuration > Device Identification.

4. Enable UTIQ martechpass.

5. Repeat this process for each site where automated UTIQ martechpass capture is required.