Activity analyzers
An Activity Analyzer is a Plugin that allows you to modify an activity on the fly before storing it. It runs as a part of the processing pipeline, for each activity of the channel it is associated with.
This feature is useful for:
  • Reformatting data (adapting the ingestion data model to the datamart schema)
  • Enriching events (for instance by fetching product information based on a product id)
  • Improving data quality (filtering unwanted events, matching input values to standard catalogs, parsing URLs into categories etc.)
If you don't know what a plugin is, you can find the complete documentation in the specific section.
An activity analyzer is only executed for activities tracked in real time, e.g. via the user_activity API, javascript tag or pixel tracking (see real time user tracking guide). If you want to upload bulk activities, make sure they are already formatted before starting the upload as the activity analyzer won't run.
The standard group ID for an activity analyzer is {domain}.{organisation}.activity-analyzer, for example com.mediarithmics.activity-analyzer

Endpoints to implement

Activity analyzers have only one predefined endpoint to implement
Process an activity
See Plugin Instances to learn why you should use the activity_analyzer_id parameter to retrieve the instance properties.

Available outbound services

The code of the activity analyzer can call the following API endpoints to retrieve its instance context.
Retrieve the instance
Retrieve the instance properties

Creating an activity analyzer

See the plugins documentation to see how plugins are created and deployed.
An activity analyzer has the ACTIVITY_ANALYZER plugin type. Its group id should be {domain.organisation.activity-analyzer} (for example com.mediarithmics.activity-analyzer). Its artifact id should be the name of the activity analyzer, ie update-product-infos.
Use our Plugins SDK to create your activity analyzer in nodejs : the required routes are already defined and you only have to override specific functions.
You can find a sample activity analyzer in the examples folder of the plugins SDK.
We can provide you with a hello world project using our SDK. Please contact your Account manager in order to have access to it.
The project structure and files work as with every other plugin.

Interfaces to implement

Your should extend ActivityAnalyzerPlugin class and implement the instanceContextBuilder and onActivityAnalysisfunctions from the plugins SDK.
onActivityAnalysis function is called every time an activity runs through the activity analyzer. It is responsible for the activity transformation.
The instance context built in instanceContextBuilder is cached to improve performances. It should retrieve and store the plugin properties and configuration files used by the code.
Don't forget to catch your errors. You should log / respond with the appropriate message to facilitate debugging.
import { core } from "@mediarithmics/plugins-nodejs-sdk";
import { CustomInstanceContext } from "./interfaces/InstanceContextInterface";
export class ActivityAnalyzerPlugin extends core.ActivityAnalyzerPlugin {
// Called to update a user activity
// Uses the instance context built with instanceContextBuilder
// to adapt to the properties and technical files
protected async onActivityAnalysis(
request: core.ActivityAnalyzerRequest,
instanceContext: CustomInstanceContext)
: Promise<core.ActivityAnalyzerPluginResponse> {
const updatedActivity = request.activity;
// Your code to modify the activity.
// Exemple adding product infos in each event
// If the technical configuration allows it
if (instanceContext.technicalConfig.updateActivities){
updatedActivity.$events.forEach(event => {
if (event.$properties && event.$properties.$items && event.$properties.$items.length > 0) {
event.$properties.$items.forEach((item: any) => {
var product = Products.find(p => p.$id == item.$id);
item.$name = product.$name;
item.categories = product.categories;
item.inStock = product.inStock;
const response: core.ActivityAnalyzerPluginResponse = {
status: "ok",
data: updatedActivity
return Promise.resolve(response);
catch (err) {
const errorResponse: core.ActivityAnalyzerPluginResponse = {
status: 'error',
data: request.activity
this.logger.error(`TRANSFORMATION ERROR while processing activity: ${JSON.stringify(request.activity)}`);
return Promise.resolve(errorResponse)
// Build the instance context
// by fetching properties and configuration files
protected async instanceContextBuilder(activityAnalyzerId: string)
: Promise<CustomInstanceContext> {
const baseInstanceContext = await super.instanceContextBuilder(activityAnalyzerId);
try {
// Retrieve a technical configuration file
const validator = new Jsonschema.Validator();
const technicalConfig: ITechnicalConfig = await this.validateJSONSchema(TECH_CONFIG_FILE, validator, technicalConfigurationSchema, activityAnalyzerId);
// Retrieve a property from the plugin instance
const eventExclusionList ="events_exclusion_list");
// Return the completed instance context
const result: CustomInstanceContext = {
event_exclusion_list: eventExclusionList,
technicalConfig: technicalConfig
this.logger.debug(`Loaded InstanceContext with: ${JSON.stringify(result,null,4)}`);
return Promise.resolve(result);
} catch (err) {
this.logger.error(`Something bad happened during the build of the Instance Context ${err}`);
return Promise.reject(`Something bad happened during the build of the Instance Context ${err}`);
Your instance context interface should extend ActivityAnalyzerBaseInstanceContext
import { core } from "@mediarithmics/plugins-nodejs-sdk";
export interface CustomInstanceContext
extends core.ActivityAnalyzerBaseInstanceContext
event_exclusion_list: string[];
technicalConfig: ITechnicalConfig;

Creating an instance

Like other plugins, activity analyzer need to be instantiated. To create an instance, connect to Navigator and head toward Settings > Datamart > Activity Analyzers. You will get a list of existing instances and a button to create new ones.
Click on New Activity Analyzer.
Select the activity analyzer you want to instantiate.
Enter a name to easily recognize the instance, select an Error recovery strategy and fill Properties if you need to overwrite some of them. Save your modifications to create a new instance of your activity analyzer.
The error recovery strategy determines how the activity is processed when the plugin fails.
Failure reaction
The activity will be sent without any modification to the next activity analyzer.
The activity will be saved without modification of the activity analyzer in failure. It doesn't be sent to the next plugin.
The activity won’t be saved

Linking an instance to a channel

Once your activity analyzer instance is created, you can link it to one or multiple channels. To do so, connect to Navigator and head toward Settings > Datamart > Channels and select the channel where you want your activity analyzer to be executed.
Go to the Activity Analyzers category.
Click on Add an Activity Analyzer and select your instance.
Several activity analyzers can be used on the same channel. In this case, they will process the same activity in a sequence of your choice: the second analyzer will process the activity as rendered by the first one and so on...
Currently, you can't get more than 5 activity analyzers. If you need more, please contact your Account manager.
Make sure to define the right order and error recovery strategies.


Plugin logs and metrics

As activity analyzers are plugin, you can monitor them as you do with all plugins.

Verifying an activity

User activities that run through activity analyzers are generally aggregated into sessions. You won't see your user activity until it has been put into a session and gone through the whole activity processing pipeline. See how sessions are built to understand when you should see your activity or how you could fasten the process.
  1. 1.
    Go to the navigator > monitoring and search for the user point associated with the activity.
  2. 2.
    Click on the view json button on any activity on a timeline
  3. 3.
    You can check if all the properties are OK and if your activity analyzers processed the activity as expect
In case of problem, you can look at two properties added to the activity. processed_by will tell you if the activity has been processed by your activity analyzer, and $error_analyzer_id will give you an error ID if the activity analyzer returned an error response.
"processed_by": "<YOUR_ANALYZER_ID>",
"$error_analyzer_id": "<ERROR_ID>"
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On this page
Endpoints to implement
Process an activity
Available outbound services
Retrieve the instance
Retrieve the instance properties
Creating an activity analyzer
Interfaces to implement
Creating an instance
Linking an instance to a channel
Plugin logs and metrics
Verifying an activity