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Real time user tracking
Online tracking aims at giving the ability to track unique users across digital properties. We support the following integrations in real time:
Use this feature if you want to track in real time what your users are doing on your digital touch points.
With real-time user tracking, you send user events to mediarithmics that are aggregated and encapsulated into user activities. Some user activities only have one user event, while others can have multiple events.
For example, when you send hits from the JS Tag on a web site, mediarithmics aggregates all the events into sessions, creating one user activity per session.
If registering a visit as
IN_SESSION, the visit will go through the session aggregation step. We aggregate visits in sessions based on the provided identifiers. We close sessions after 30 minutes of inactivity or if a new event is recorded with a referrer from a different domain than the previously recorded. Visits registered as
LIVEdon't create sessions.
When using the real-time tracking capability of mediarithmics, you enter what is called the User Activity Processing Pipeline. It allows mediarithmics to do some processing on your behalf.
Here are the steps of processing, in order :
- 1.At session closing or every minute if events are
live, creation of a user activity.
- 4.Detection of query-based conversions. Conversions relying on pixels skip this step.
- 5.Evaluation of automations triggers "React to an event". If the ongoing activity matches the trigger, the user point enters the scenario.
The activity is finally stored.