Email views and clicks
You can track read and click actions in emails sent to your customers.
- To track the opening of the emails, you have to include a pixel
- To track the clicks on the links included in your emails, you have to replace each of your links with a Click Tracking URL
For each event, the datamart will identify the users reading/clicking the email by:
- Recommended option: using the user's Email Hash, included by you in the pixel/tracking URL
- Reading their cookies if possible:
- It is always working when the users are clicking (e.g. Click Tracking URL)
- It is sometimes possible when the users are opening the emails, depending on their email client (e.g. Pixel)
Activities tracked through this method will be of
EMAIL $type and NO_SESSION $session_status. See User activity object for more information.https://events.mediarithmics.com/v1/touches/pixel?
$ev=$email_view&
$dat_token=<DATAMART_TOKEN>&
$email_hash=78b04074e616166938cf672f70f41b4d&
Any Custom Properties ...
or if you are using a custom domain:
https://analytics.custom-domain.com/v1/touches/pixel?
$ev=$email_view&
$dat_token=<DATAMART_TOKEN>&
$email_hash=78b04074e616166938cf672f70f41b4d&
Any Custom Properties ...
It is possible to set custom properties
Field | Type | Description |
|---|---|---|
$ev | String | The event name. $email_view for email opening tracking |
$dat_token | String | The id of the audience datamart in the mediarithmics platform. |
$cuid | String (Optional) | The user account id. |
$email | String (Optional) | The user email. |
$email_hash | String (Optional) | The user email hash. |
$cb | String (Optional) | The cache buster parameter. It should contain a random string. |
any custom property name | Any Type | Any custom property |
https://events.mediarithmics.com/v1/touches/click?
$ev=$email_click&
$dat_token=<DATAMART_TOKEN>&
$email_hash=78b04074e616166938cf672f70f41b4d&
Any Custom Properties &
$redirect=<CLICK_URL>
It is also possible to set custom properties.
The $redirect parameter is used to define the destination of the url redirection. The URL put in the $redirect parameter should be URL Encoded (RFC 3986).
Field | Type | Description |
|---|---|---|
$ev | String | The event name. $email_click for email opening tracking |
$dat_token | String | The id of the audience datamart in the mediarithmics platform. |
$redirect | String | The redirect url. This string should url encoded. (RFC 3986). Warning: this parameters must be placed at the end of the URL. Any parameters that will be placed after the $redirect parameters will not be saved. |
$cuid | String (Optional) | The user account id. |
$email | String (Optional) | The user email. |
$email_hash | String (Optional) | The user email hash. |
$cb | String (Optional) | The cache buster parameter. It should contain a random string. |
any custom property name | Any Type (Optional) | Any custom property. |
Last modified 5mo ago