Email views and clicks
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You can track read and click actions in emails sent to your customers.
To track the opening of the emails, you have to include a pixel
To track the clicks on the links included in your emails, you have to replace each of your links with a Click Tracking URL
For each event, the datamart will identify the users reading/clicking the email by:
Recommended option: using the user's Email Hash, included by you in the pixel/tracking URL
Reading their cookies if possible:
It is always working when the users are clicking (e.g. Click Tracking URL)
It is sometimes possible when the users are opening the emails, depending on their email client (e.g. Pixel)
Calls to those URLs generate .
or if your are using the $uids field (see )
or if you are using a custom domain:
It is possible to set custom properties
$ev
String
The event name. $email_view for email opening tracking
$dat_token
String
The id of the audience datamart in the mediarithmics platform.
$cuid
String (Optional)
The user account id.
String (Optional)
The user email.
$email_hash
String (Optional)
The user email hash.
$cb
String (Optional)
The cache buster parameter. It should contain a random string.
$uids
JSON as string (Optional)
any custom property name
Any Type
Any custom property
It is also possible to set custom properties.
The $redirect parameter is used to define the destination of the url redirection. The URL put in the $redirect parameter should be URL Encoded (RFC 3986).
$ev
String
The event name. $email_click for email opening tracking
$dat_token
String
The id of the audience datamart in the mediarithmics platform.
$redirect
String
The redirect url. This string should url encoded. (RFC 3986). Warning: this parameters must be placed at the end of the URL. Any parameters that will be placed after the $redirect parameters will not be saved.
$cuid
String (Optional)
The user account id.
String (Optional)
The user email.
$email_hash
String (Optional)
The user email hash.
$cb
String (Optional)
The cache buster parameter. It should contain a random string.
$uids
JSON as string (Optional)
any custom property name
Any Type (Optional)
Any custom property.
The list of of the user.
Calls to those URLs generate click
The list of of the user.