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Contextual targeting

Context

Check Userguides documentation for more context on this feature.

How it works

A new mediarithmics JS Tag has been deployed for enabling Contextual Targeting on your website(s). The tag is imported in a JavaScript snippet that needs to be executed on all the pages you wish contextual targeting to be performed.

The code of the contextual targeting snippet is non-blocking - it does not impact on the page rendering time. The snippet can be inserted in the <head> part of the web page.

Contextual Targeting does not usually require consent. However, there are a few exceptions, such as Google, which requires consent to perform contextual targeting.

Note that we do not store nor use any data from users targeted with this feature who have not given their consent.

Get in touch with your Account manager if you want further information on how it works.

Prerequisites

  • The Contextual Targeting feature should be activated on your organisation(s) by your Account manager. This will allow you to configure contextual targeting on your segments and update the JS Tag with them.

  • Events must be ingested into mediarithmics, either through Real-time Website tracking, User activities import (url field needs to be populated) or using Tracking API (with processing_pipeline = true).

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