Standard events
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As you've seen, you can give your events any name you would like. However you might want to considering mediarithmics standard event names (notice the "$" in front of the event name):
$page_view: the user has seen a page. This is the default event that you can send using the mics.pushDefault() method instead of mics.push(...). Please note that currently $page_view events are discarded after a while.
$home_view: the user has seen the home page
$item_list_view: the user has seen a list of products (category page, search page, etc)
$item_view: the user has seen a product page
$basket_view: the user has been on the basket page
$transaction_confirmed: the user has confirmed a transaction on one or several items
$conversion: the user has completed a conversion
Using these events will make for a more user friendly experience in the mediarithmics UI.