Activation
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mediarithmics contextual targeting module:
Identifies the URL browsed by an anonymous user
Determines which segments (for panel-based) / targeting lists (for semantic) are bound to the URL
Proceeds to key/value targeting with the configured activation platforms
Panel-based
ct_panel_mics
Segment ID
Semantic
ct_semantic_mics
Targeting list ID
The compatible platforms for activating a targeting list are: