Cookies
mediarithmics tracking capabilities rely on first-party cookies, third-party cookies, and local storage variables to identify browsers and capture their activity.
These cookies are created on the third-party domain
.mediarithmics.com (or on the custom domain if used).Cookie name | Description | Life duration |
mics_vid | mediarithmics third-party cookie identifier | 1 year |
mics_lts | The last time the browser has been seen | 1 year |
mics_uaid | Legacy cookie that will be deprecated | 1 year |
chk | In the case of a call on events.mediarithmics.com without a cookie mics_vid, this cookie is written to check that the user browser supports third party cookies. It contains a randomly generated UUID. | 1 hour |
These cookies are created on websites where mediarithmics javascript tag is installed.
Cookie name | Description | Life duration |
mics_vid | Duplication of mediarithmics third-party cookie identifier bearing the same name. Used for caching purposes to avoid unecessary calls. | 1 year |
mics_lts | The last time the browser has been seen | 1 year |
mics_<site_token> | First-party identifier for the browser (also called "installation ID") | 1 year |
Local storage is only used on websites where mediarithmics javascript tag is installed.
Key | Description |
_mediarithmics | Per site token: lastFeedRefreshDate Is created only if you have added the syncFeeds |
<site_token>_mics_up | This variable is only present if the Edge feature is activated. It stores user data, structured as a user point model, including device characteristics, the browsing history on the first-party website and the segments to which the user belongs to. |
mics_sgmts | This variable is only present if the Edge feature is activated. It stores the list of segments to which the user belongs to (duplicate from the above one). |
The list of calls is generated by the javascript tag.
URL | Description |
mediarithmics static javascript tag. Contains the implementation of methods used in the snippet. | |
Configuration parameters regarding the tag on the website. Also contains a randomly generated first party identifier ("installation ID") | |
Checks if the user belongs to a segment with a tag feed attached | |
Starts the cookie-matching process with Google and Xandr (if activated) | |
Ends the cookie-matching process with Google and Xandr (if activated) by inputting the ID | |
Asks for the creation of a mediarithmics third-party cookie identifier ( mics_vid).If cookie-matchings with partners are configured, the response will install pixels for those partners. | |
Create a tracking event in the datamart related to the site. |
The following additional calls are made if the Edge feature is activated.
URL | Description |
Allows the translation of the browser UserAgent into device characteristics. | |
static.mediarithmics.com/tag/2/evaluator.min.js | Downloads the local segment evaluator. |
events.mediarithmics.com/v1/sites/<site_token>/segment.js | Downloads the definition of Edge segments. |
Other redirects that might happen in the process
URL | Description |
events.mediarithmics.com/v1/check_cookie/pixel | |
events.mediarithmics.com/v1/update_mapping/pixel | |
cookie-matching.mediarithmics.com/v1/get_or_create | |
Last modified 1yr ago