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Tracking API

Beware of the authentication method you choose, so that it is adapted to the context running API calls.

User activity API

General information

You can import user activities using our dedicated API endpoint.

Import a user activity

POST https://api.mediarithmics.com/v1/datamarts/:datamartId/user_activities

The body of the request must be a User Activity object.

Path Parameters

Name
Type
Description

datamartId

integer

The ID of the datamart in which the user activity should be imported

Headers

Name
Type
Description

Content-Type

string

application/json

Request Body

Name
Type
Description

body

object

The user activity object to import

The body must be a valid user activity object.

Identification of the user or of the device is achieved through the $user_identifiers property. We encourage you to use as many identifiers as available in your environment at the time of the capture.

{ 
	"$ts" : 3489009384393,
	"$type" : "APP_VISIT",
	"$session_status" : "IN_SESSION",
	"$user_identifiers" : [{
		"$type": "USER_ACCOUNT",
		"$compartment_id" : "<COMPARTMENT_ID-1>",
		"$user_account_id" : "<ACCOUNT_ID-1>"
	},
	{
		"$type": "USER_ACCOUNT",
		"$compartment_id" : "<COMPARTMENT_ID-1>",
		"$user_account_id" : "<ACCOUNT_ID-2>"
	},
	{
		"$type": "USER_AGENT",
		"$user_agent_id" : "<USER_AGENT_ID>"
	},
	{
		"$type": "USER_EMAIL",
		"$hash" : "<USER_EMAIl_HASH>",
		"$email" : "<USER_EMAIl>"
	}],
	"$app_id" : "1023",
	"$events" : [
	{
		"$ts" : 3489009384393,
		"$event_name" : "$app_open",
		"$properties" : {}
	}]
}

It is still possible to use the identifiers properties at the activity root level ($user_agent_id, $user_account_id + $compartment_id, $email_hash), however these are to be considered as legacy.

$user_identifiers property is to be preferred.

{ 
	"$ts" : 3489009384393,
	"$type" : "APP_VISIT",
	"$session_status" : "IN_SESSION",
	"$user_agent_id" : "<USER_AGENT_ID>",
	"$compartment_id" : "<COMPARTMENT_ID>",
	"$user_account_id" : "<ACCOUNT_ID>",
	"$app_id" : "1023",
	"$events" : [
	{
		"$ts" : 3489009384393,
		"$event_name" : "$app_open",
		"$properties" : {}
	}]
}

Create / Update a user profile from within an activity

A user profile can be created / updated by registering a user activity containing a $set_user_profile_properties event. In that case you would need to use $user_account_id and $compartment_id inside $properties to identify the user profile to update:

{ 
	"$ts" : 3489009384393,
	"$type" : "APP_VISIT",
	"$session_status" : "IN_SESSION",
	"$user_identifiers" : [{
		"$type": "USER_ACCOUNT",
		"$compartment_id" : "<COMPARTMENT_ID>",
		"$user_account_id" : "<ACCOUNT_ID>"
	}],
	"$app_id" : "1023",
	"$events" :[{
        	"$ts" : 1679588413000,
	        "$event_name" : "$set_user_profile_properties",
        	"$properties" : {
               		"$compartment_id" : "<COMPARTMENT_ID>",
               		"$user_account_id" : "<ACCOUNT_ID>",
               		"gender" : "Male",
	               	"zipcode" : "78000"
        	}
	}]
}

Note that you can used any identifier available on the user point in the user activity object

Create / Update a user choice from within an activity

A user profile can be created / updated by registering a user activity containing a $set_user_choice event.

This method is used when you want to achieve real-time tracking but can't use the mediarithmics JavaScript Tag. In mobile applications for example.

Please note that those events will go through the processing pipeline before being stored as a user choice. You must ensure no activity analyzers is removing them during that process.

// Sample user activity to add using the tracking API
{
    "$user_account_id":"<your_user_account_id>",
    "$compartment_id":<your_compartement_id>,
    "$type":"<your_activity_type (ex: SITE_VISIT)",
    "$site_id": "<your_site_id>",
    "$session_status":"NO_SESSION",
    "$ts":<a_timestamp (ex:1572947762)>,
    "$events": [
        {
        "$event_name":"$set_user_choice",
        "$ts":<a_timestamp (ex:1572948120)>,
        "$properties":{
            "$processing_id": "<your_processing_id>", // Mandatory
            "$choice_acceptance_value":<true/false>, // Mandatory
            "<your_custom_field>" : "<your_custom field_value>"
            }
        }
    ]
}

User point API

User point selector

The attribute :userPointSelector is used to select the user point on which apply the query. You can provide the following values :

// Select a user point using a user_point_id
/v1/datamarts/<DATAMART_ID>/user_points/<USER_POINT_ID>/user_profiles/compartment_id=:compartmentId/user_account_id=:userAccountId
/v1/datamarts/<DATAMART_ID>/user_points/user_point_id=<USER_POINT_ID>/user_profiles/compartment_id=:compartmentId/user_account_id=:userAccountId

// Select a user point using a user_agent_id
/v1/datamarts/<DATAMART_ID>/user_points/user_agent_id=<USER_AGENT_ID>/user_profiles/compartment_id=:compartmentId/user_account_id=:userAccountId

// Select a user point using a user_account_id + compartment_id
/v1/datamarts/<DATAMART_ID>/user_points/compartment_id=<COMPARTMENT_ID>,user_account_id=<USER_ACCOUNT_ID>/user_profiles/compartment_id=:compartmentId/user_account_id=:userAccountId

// Select a user point using an email_hash
/v1/datamarts/<DATAMART_ID>/user_points/email_hash=<EMAIL_HASH>/user_profiles/compartment_id=:compartmentId/user_account_id=:userAccountId

Create / Update a user profile

An other way to create / update a user profile is to use the user_profiles API endpoint . Prefer this method if you are able to integrate various API endpoints and if you don't need to track the user profile update as an event for further retrieval.

Create/Update a user profile

PUT https://api.mediarithmics.com/v1/datamarts/:datamartId/user_points/:userPointSelector/user_profiles/compartment_id=:compartmentId/user_account_id=:userAccount

The body of the request must be a User Profile object.

Path Parameters

Name
Type
Description

userAccount

string

The user_account_id linked to the user_profile that should be imported

compartmentId

integer

The ID of the compartment in which the user profile should be imported

datamartId

integer

The ID of the datamart in which the user profile should be imported

userSelector

string

The identifier of the user for whom the user profile should be imported. see the options of the user selector.

Query Parameters

Name
Type
Description

update_strategy

Enum (Optional)

Values are PARTIAL_UPDATE, PARTIAL_DELETE, FORCE_REPLACE (Detailed examples)

Legacy parameters (use update_strategy instead)

Name
Type
Description

force_replace

boolean (optional)

If true, then the User Profile will be completely replaced by the object passed in the user_profile field. If false, the object passed in the user_profile field will be merged with the existing User Profile of the User Point.

merge_objects

boolean (optional)

Only considered if force_replace is false.

Manage the comportement between two objects with a same property.

If false (default value), the new object overrides the existing one.

If true the new object is merged in deep to the existing one (see example).

Headers

Name
Type
Description

Content-Type

string

application/json

Request Body

Name
Type
Description

body

object

The user profile object to import

The body must be a valid user profile object.

{ 
	"$compartment_id" : ":compartment_id",
	"$user_account_id" : ":user_account_id",
	"gender" : "female",
	"zipcode" : "75001"
}

$compartment_id & $user_account_id in the payload are not mandatory since they are already provided as query parameters.

Beware of :

  • <COMPARTMENT_ID> & <USER_ACCOUNT_ID> which are used to select the user point

  • :compartmentId & :userAccountId which are used to select the profile to update

Create / Update a user choice

An other way to create / update a user choice is to use the user_choices API endpoint . Prefer this method if you are able to integrate various API endpoints.

Create/Update user choices

PUT https://api.mediarithmics.com/v1/datamarts/:datamartId/user_points/:userSelector/user_choices/processing_id=:processingId

Path Parameters

Name
Type
Description

datamartId

integer

The datamart ID

userSelector

integer

An identifier to the user point for which the user choice should be added.Could be :

processingId

integer

The ID of the associated processing

Request Body

Name
Type
Description

Body

object

The payload

// Sample payload
{
    "$choice_ts": "<a_timestamp (ex:1573135588140)>", // Mandatory
    "$choice_acceptance_value":<true/false>, // Mandatory
    "<your_custom_field>" : "<your_custom field_value> // Optional
}

List user choices

GET https://api.mediarithmics.com/v1/datamarts/:datamartId/user_points/:userSelector/user_choices/processing_id=:processingId

Path Parameters

Name
Type
Description

datamartId

integer

The datamart ID

userSelector

integer

An identifier to the user point for which the user choice should be added.Could be :

processingId

integer

Optional. The ID of the processing for which you want to list user choices.

Request Body

Name
Type
Description

Body

object

The payload

User choices history

GET https://api.mediarithmics.com/v1/datamarts/:datamartId/user_points/:userSelector/user_choices/processing_id=:processingId/change_log

Path Parameters

Name
Type
Description

datamartId

integer

The datamart ID

userSelector

integer

An identifier to the user point for which the user choice should be added.Could be :

processingId

integer

The ID of the processing for which you want to get user choices history.

Request Body

Name
Type
Description

Body

object

The payload

PreviousEmail views and clicksNextEvent rules

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