If you want to integrate with an external DSP / Ad Server such as Google Ad Manager or App Nexus, you can use the ids of the creative ad groups and campaign from your external DSP as technical names. See the integrations below for examples.
Basic video ad tracking can be achieved by integrating the display ad pixel (with $ad_view events) and the click-tracking URL (with$ad_click events) into your video ad format.
For more advanced capabilities, a specific integration can be setup based on the visit pixel (with custom completion events) and an Activity Analyzer. Please advise with your Account Representatives during the design phase.