UTIQ martechpass

Understand UTIQ identifiers

UTIQ proposes two types of identifiers:

• UTIQ martechpass (mobile): refers to identifiers coming from mobile network connections

• UTIQ martechpass (fixed): refers to identifiers coming from internet box connections

Subscribe to UTIQ

To subscribe:

1. Go to Navigator > Settings > Organisation > Compartments.

2. In the Shared user account compartments section, click on Manage subscriptions.

3. Subscribe to:

   • UTIQ martechpass (mobile)

   • UTIQ martechpass (fixed)

If you manage multiple datamarts, ensure UTIQ is activated on each one.

You must subscribe to each type individually, depending on the identifiers you want to capture. The configuration steps are the same for both mobile and fixed identifiers.

Activate UTIQ ingestion from your websites

UTIQ IDs can be ingested natively via the user-event-tag when users browse your websites.

To enable automatic ingestion:

1. Go to Navigator > Settings > Datamart > Channels.

2. Select the site where you want to activate UTIQ capture.

3. Under JS Tag Configuration > Device Identification, enable:

   • UTIQ martechpass (mobile)

   • UTIQ martechpass (fixed)

4. Repeat this process for each website where UTIQ ID capture is

   required.

Storage and impact on user point merges

The storage method for UTIQ identifiers depends on their type, which directly impacts how UserPoint are merged:

• UTIQ martechpass (mobile): stored as UserAccount identifiers in compartment 20. The identifier value is provided in the user_account_id property. These act as reconciliation keys, triggering a User Point merge when the same identifier is seen across different sessions.

{
    "type": "USER_ACCOUNT",
    "user_account_id": "mt1-k4LwxGWEn-...........",
    "creation_ts": 1770466916312,
    "compartment_id": 20,
    "expiration_ts": 1778241090397
}

• UTIQ martechpass (fixed): stored as UserProfile in compartment 21. The identifier value is provided in the $utiq_martechpass_fixed property. These are anonymous profiles (no user_account_id and therefore not linked to any userAccount) and do not trigger any UserPoint merge.

    {
        "$compartment_id": "21",
        "$last_modified_ts": 1774049259779,
        "$expiration_ts": 1779898252683,
        "$creation_ts": 1774049244368,
        "$utiq_martechpass_fixed": "mt2-k4LwxGWEn-..........."
    }