# UTIQ martechpass

### Understand UTIQ identifiers

UTIQ proposes **two types of identifiers**:

* **UTIQ martechpass (mobile)**: refers to identifiers coming from **mobile network connections**
* **UTIQ martechpass (fixed)**: refers to identifiers coming from **internet box connections**

### Subscribe to UTIQ

To subscribe:

1. Go to **Navigator > Settings > Organisation > Compartments**.
2. In the **Shared user account compartments** section, click on **Manage subscriptions**.
3. Subscribe to:
   * **UTIQ martechpass (mobile)**
   * **UTIQ martechpass (fixed)**

{% hint style="warning" %}
If you manage **multiple datamarts**, ensure UTIQ is activated on each one.
{% endhint %}

{% hint style="warning" %}
You must **subscribe to each type individually**, depending on the identifiers you want to capture.\
The configuration steps are **the same** for both mobile and fixed identifiers.
{% endhint %}

<figure><img src="/files/I1VNJcPzTFtyC0pAOQpE" alt=""><figcaption></figcaption></figure>

### Activate UTIQ ingestion from your websites

UTIQ IDs can be ingested **natively** via the `user-event-tag` when users browse your websites.

To enable automatic ingestion:

1. Go to **Navigator > Settings > Datamart > Channels**.
2. Select the site where you want to activate UTIQ capture.
3. Under **JS Tag Configuration > Device Identification**, enable:
   * **UTIQ martechpass (mobile)**
   * **UTIQ martechpass (fixed)**
4. Repeat this process for each website where UTIQ ID capture is&#x20;

   required.

<figure><img src="/files/ts7F9jFIKCfj4OBbRjRO" alt=""><figcaption></figcaption></figure>

### Storage and impact on user point merges

The storage method for UTIQ identifiers depends on their type, which directly impacts how UserPoint are merged:

* **UTIQ martechpass (mobile)**: stored as **UserAccount** identifiers in compartment 20. The identifier value is provided in the `user_account_id` property. These act as reconciliation keys, triggering a [**User Point merge**](https://userguides.mediarithmics.io/basics/key-concepts/what-is-a-user-point/user-point-merges) when the same identifier is seen across different sessions.

<pre class="language-json"><code class="lang-json">{
<strong>    "type": "USER_ACCOUNT",
</strong>    "user_account_id": "mt1-k4LwxGWEn-...........",
<strong>    "creation_ts": 1770466916312,
</strong>    "compartment_id": 20,
    "expiration_ts": 1778241090397
}
</code></pre>

* **UTIQ martechpass (fixed)**: stored as **UserProfile** in compartment 21. The identifier value is provided in the `$utiq_martechpass_fixed` property. These are anonymous profiles (no `user_account_id` and therefore not linked to any userAccount) and **do not trigger any UserPoint merge**.

```json
    {
        "$compartment_id": "21",
        "$last_modified_ts": 1774049259779,
        "$expiration_ts": 1779898252683,
        "$creation_ts": 1774049244368,
        "$utiq_martechpass_fixed": "mt2-k4LwxGWEn-..........."
    }
```


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://developer.mediarithmics.io/user-points/user-identifiers/networks-ids/user-based-network-ids/utiq-martechpass.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.