# UTIQ martechpass

### Understand UTIQ identifiers

UTIQ proposes **two types of identifiers**:

* **UTIQ martechpass (mobile)**: refers to identifiers coming from **mobile network connections**
* **UTIQ martechpass (fixed)**: refers to identifiers coming from **internet box connections**

### Subscribe to UTIQ

To subscribe:

1. Go to **Navigator > Settings > Organisation > Compartments**.
2. In the **Shared user account compartments** section, click on **Manage subscriptions**.
3. Subscribe to:
   * **UTIQ martechpass (mobile)**
   * **UTIQ martechpass (fixed)**

{% hint style="warning" %}
If you manage **multiple datamarts**, ensure UTIQ is activated on each one.
{% endhint %}

{% hint style="warning" %}
You must **subscribe to each type individually**, depending on the identifiers you want to capture.\
The configuration steps are **the same** for both mobile and fixed identifiers.
{% endhint %}

<figure><img src="https://4196284719-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MMuoqM-5hJ5JY0WnAKL%2Fuploads%2FBF38CLYf6YLZCo1Vyq5k%2FCapture%20d%E2%80%99e%CC%81cran%202025-04-30%20a%CC%80%2013.37.27.png?alt=media&#x26;token=fd79fb39-5218-4fe2-ac85-d700ca89edba" alt=""><figcaption></figcaption></figure>

### Activate UTIQ ingestion from your websites

UTIQ IDs can be ingested **natively** via the `user-event-tag` when users browse your websites.

To enable automatic ingestion:

1. Go to **Navigator > Settings > Datamart > Channels**.
2. Select the site where you want to activate UTIQ capture.
3. Under **JS Tag Configuration > Device Identification**, enable:
   * **UTIQ martechpass (mobile)**
   * **UTIQ martechpass (fixed)**
4. Repeat this process for each website where UTIQ ID capture is&#x20;

   required.

<figure><img src="https://4196284719-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MMuoqM-5hJ5JY0WnAKL%2Fuploads%2FtrSOZCuDpmosM78LeAUE%2F7293fe76b0cdde3e6889278a184affb2.png?alt=media&#x26;token=e7bedf98-bcaa-4d00-bbf2-864106af220f" alt=""><figcaption></figcaption></figure>

### Storage and impact on user point merges

The storage method for UTIQ identifiers depends on their type, which directly impacts how UserPoint are merged:

* **UTIQ martechpass (mobile)**: stored as **UserAccount** identifiers in compartment 20. The identifier value is provided in the `user_account_id` property. These act as reconciliation keys, triggering a [**User Point merge**](https://userguides.mediarithmics.io/basics/key-concepts/what-is-a-user-point/user-point-merges) when the same identifier is seen across different sessions.

<pre class="language-json"><code class="lang-json">{
<strong>    "type": "USER_ACCOUNT",
</strong>    "user_account_id": "mt1-k4LwxGWEn-...........",
<strong>    "creation_ts": 1770466916312,
</strong>    "compartment_id": 20,
    "expiration_ts": 1778241090397
}
</code></pre>

* **UTIQ martechpass (fixed)**: stored as **UserProfile** in compartment 21. The identifier value is provided in the `$utiq_martechpass_fixed` property. These are anonymous profiles (no `user_account_id` and therefore not linked to any userAccount) and **do not trigger any UserPoint merge**.

```json
    {
        "$compartment_id": "21",
        "$last_modified_ts": 1774049259779,
        "$expiration_ts": 1779898252683,
        "$creation_ts": 1774049244368,
        "$utiq_martechpass_fixed": "mt2-k4LwxGWEn-..........."
    }
```