UTIQ martechpass

Understand UTIQ identifiers

UTIQ proposes two types of identifiers:

  • UTIQ martechpass (mobile): refers to identifiers coming from mobile network connections

  • UTIQ martechpass (fixed): refers to identifiers coming from internet box connections

Subscribe to UTIQ

To subscribe:

  1. Go to Navigator > Settings > Organisation > Compartments.

  2. In the Shared user account compartments section, click on Manage subscriptions.

  3. Subscribe to:

    • UTIQ martechpass (mobile)

    • UTIQ martechpass (fixed)

Activate UTIQ ingestion from your websites

UTIQ IDs can be ingested natively via the user-event-tag when users browse your websites.

To enable automatic ingestion:

  1. Go to Navigator > Settings > Datamart > Channels.

  2. Select the site where you want to activate UTIQ capture.

  3. Under JS Tag Configuration > Device Identification, enable:

    • UTIQ martechpass (mobile)

    • UTIQ martechpass (fixed)

  4. Repeat this process for each website where UTIQ ID capture is

    required.

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