User identifiers

It is important to distinguish the nodes representing a user identifier and the nodes describing content on the user.

Every activity or import that'll have one of those properties set will automatically be related to the correct user point.

Any activity using an identifier that doesn't already exist in the datamart will trigger the creation of a new user point.

You can bulk associate, dissociate or delete user identifiers using the bulk import feature.

There are three different types of user identifiers:

• User accounts

• User emails

• User device points and device technical ids