# Data privacy compliance

mediarithmics acts as a data processor, according to GDPR and is designed to help you comply with data privacy regulations and practices.

## Cleaning rules

[Cleaning rules](https://developer.mediarithmics.io/advanced-usages/data-privacy-compliance/cleaning-rules) let you set an expiration delay for ingested data, based on your needs.

## User choices

Store [user choices](https://developer.mediarithmics.io/advanced-usages/data-privacy-compliance/user-choices) associated with your different purposes of processing data and create privacy walls to improve your compliance with GDPR.

## Exercise of user rights

mediarithmics implemented methods to allow th[e exercise of user rights](https://developer.mediarithmics.io/advanced-usages/data-privacy-compliance/deleting-user-data).