Audience segment feed

An audience feed is a plugin acting like a connector that allows mediarithmics customers to push their segments to a third-party platform.

It is generic: once a connector to a partner has been created, every customer can use it. Each audience feed has a specific set of options to adapt to each customer.

For more details on how to manage consent in segments and feeds, have a look at the User choices section.

Key concepts

An audience external feed is a mediarithmics plugin specific to a partner, but shared across customers. In the UI, it is called Server-side plugin: go to a specific segment, click Add a feed, and you will see a feed type called server-side. It is marketed as connectors or server-to-server connectors.

It has:

• Plugin definition

  • group_id: com.mediarithmics.audience.externalfeed

  • artifact_id: [[partner]]-connector

• Plugin versions with

  • Deployed code

  • An external service referencing partner’s API

  • Configuration files for things like credentials, tokens, technical configurations

A feed is an instance of an audience feed. It is specific to a segment in an organisation. It has:

• Feed ID

• Instance properties specified by users in the UI when adding a feed to a segment.

A feed session is initiated whenever an external feed is activated. A new session will also be created if a feed is paused and then reactivated. This session is not visible in the UI.

A feed preset is a template allowing users to easily create feed instances with pre-configured properties. You can, for example, create a Facebook feed preset containing your key for your organisation, and you won't have to remember it every time you set up a new feed.