Dimensions and metrics
The dimensions and metrics allowed in the activities analytics API.
Dimensions
The following dimensions can be requested in reports
General dimensions
type
Activity type
date_time
Date + time
The combined value of date and time of the activity in timestamp format
channel_id
Channel ID
The ID of the channel on which the activity was registered
session_duration
Session duration
Duration of the session in seconds
segment_id
Segment ID
IDs of the segments in which the user was when doing the activity. Note : querying this dimension can throw an error if date ranges of the query are too big.
date_yyyymmdd
Date
Date in the YYYYMMDD
format
date_yyyymmddhh
Date + Hour
Date in the YYYYMMDDHH
format
date_yyyy_mm_dd
Date
Date in the YYYY_MM_DD
format
date_yyyy_mm_dd_hh_mm
Date + Hour + minutes
Date in the YYYY_MM_DD_HH_mm
format
has_conversion
Has conversion
goal_id
Goal ID
IDs of the goals triggered during the activity
has_bounced
Has bounced
Boolean. If the user only visited one page during the activity.
transaction_amount
Transaction amount
Amount spent by the user during the activity.
number_of_user_events
Number of events
All events (custom and predefined) are counted in this total, except : $conversion
$ad_click
$ad_view
$email_view
$email_click
$email_sent
$email_delivered
$email_soft_bounce
$email_hard_bounce
$email_unsubscribe
$email_complaint
$set_user_profile_properties
$set_user_consent
$content_correction
$quit_while_running
$cleaned_referrer
number_of_ad_views
Number of $ad_view
events
number_of_ad_clicks
Number of $ad_click
events
number_of_email_views
Number of $email_view
events
number_of_email_clicks
Number of $email_click
events
number_of_confirmed_transactions
Number of $transaction_confirmed
events
Event dimensions
You can query dimensions specific to the events that happened during each activity.
event_type
Event type. Only $transaction_confirmed
$item_view
$list_item_view
$basket_view
events are stored at the moment
brand
Brands of items related to the events
category1
Category 1 of items related to the events
category2
Category 2 of items related to the events
category3
Category 3 of items related to the events
category4
Category 4 of items related to the events
Device dimensions
Informations about the device used during each activity.
device_form_factor
Type of device : PERSONAL_COMPUTER
SMART_TV
GAME_CONSOLE
SMARTPHONE
TABLET
WEARABLE_COMPUTER
OTHE
device_os_family
OS of the device : WINDOWS
MAC_OS
LINUX
ANDROID
IOS
OTHER
device_os_versions
Version of the OS, for example Windows 8
ios10
device_browser_family
Browser used during the activity : CHROME
IE
FIREFOX
OPERA
STOCK_ANDROID
BOT
EMAIL_CLIENT
MICROSO_EDGE
OTHER
device_browser_version
Browser's version. For example 10.3.4
, 2.2
device_brand
Device brand. For example Acer
Free
device_model
Device model. For example 10 plus
4K Ultraslim
device_agent_type
Agent type : MOBILE_APP
WEB_BROWSER
Origin dimensions
origin_campaign_name
/origin_campaign_technical_name
/origin_campaign_id
origin_sub_campaign_technical_name
/origin_sub_campaign_id
origin_message_id
/origin_message_technical_name
origin_keywords
origin_creative_name
/origin_creative_technical_name
/origin_creative_id
origin_engagement_content_id
origin_social_network
origin_referral_path
Location dimensions
location_source
location_country
location_region
location_iso_region
location_city
location_iso_city
location_latitude
location_longitude
Metrics
The following metrics can be displayed in reports.
users
Active users
The number of distinct active users
sessions
Activities / Sessions
The number of activities / sessions
conversion_rate
Conversion rate
Calculated with (Number of activities with conversions / Total number of activities)
avg_number_of_sessions_per_user_point
Average number of sessions per user point
Calculated from the number of sessions and the number of user points.
Note : this metric cannot be used with other metrics
avg_revenue_per_user_point
Average revenue per user point
Revenue divided by the number of distinct user points
Note : this metric cannot be used with other metrics
avg_number_of_transactions_per_user_poit
Average number of transactions per user point
Number of transactions devided by the number of distinct user points
Note : this metric cannot be used with other metrics
avg_session_duration
Average session duration
Calculated by doing an average of the session_duration
dimension.
revenue
Revenue
Sum of transaction_amount
dimension
avg_transaction_amount
Average transaction amount per activity
Sum of transaction_amount
dimension divided by the number of transactions.
Note : this metric cannot be used with other metrics
avg_number_of_user_events
Average number of user events per activity
Sum of number_of_user_events
dimension divided by the number of activities.
number_of_user_events
Total number of user events
Sum of number_of_user_events
dimension
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