{customname}_mics_up
contains a browser-side user point with the timeline of events the user is triggering. mics_sgmts
contains the IDs of the segments the user is in. It allows targeting with Google Ad Manager._mediarithmics
contains the user's latest visit date.segment.js
grabs the queries corresponding to the different Edge segments set up in the platformevaluator.min.js
evaluates the local storage against segment queries to decide if a user enters or leaves a segment