Building new feeds

Creation steps

Here are our creation steps for making a new audience segment feed for you :

  1. Validation process to ensure we need the connector.

  2. Audience segment feed specifications:, studying how we connect to the partner and which parameters should be made available to the user.

  3. Code and validation.

  4. Cookie matching set up. Some partners need a cookie-matching mechanic so that we can send them identifiers that have meaning for them.

  5. Deployment. We allow connections to the partner's API during this step.

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