# Building new feeds

{% hint style="success" %}
mediarithmics will create new audience segment feeds for you, and they will be made available to all other customers. Please discuss your needs with your Account Manager.
{% endhint %}

## Creation steps

Here are our creation steps for making a new audience segment feed for you :

1. **Validation process** to ensure we need the connector.
2. **Audience segment feed specifications:**, studying how we connect to the partner and which parameters should be made available to the user.
3. **Code and validation.**
4. **Cookie matching set up.** Some partners need a cookie-matching mechanic so that we can send them identifiers that have meaning for them. 
5. **Deployment.** We allow connections to the partner's API during this step.


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# Agent Instructions: Querying This Documentation

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```
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```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.