Building new feeds

mediarithmics will create new audience segment feeds for you, and they will be made available to all other customers. Please discuss your needs with your Account Manager.

Creation steps

Here are our creation steps for making a new audience segment feed for you :

1. Validation process to ensure we need the connector.

2. Audience segment feed specifications:, studying how we connect to the partner and which parameters should be made available to the user.

3. Code and validation.

4. Cookie matching set up. Some partners need a cookie-matching mechanic so that we can send them identifiers that have meaning for them.

5. Deployment. We allow connections to the partner's API during this step.