The platform provides different campaign management capabilities:
- Ad Serving to host your creatives on the platform, whatever their type
- Dynamic Creatives Optimization (DCO) to adapt your marketing messages to your audience on a 1:1 basis
- Campaigns tracking and goals to monitor all your display campaigns on the platform, whether they come from DSPs, social media, or publishers.
Campaign management capabilities revolve around a set of specific mediarithmics objects:
- Object structure with campaigns / goals / Ad groups / Ads
- Ad Serving, hosting assets, what are our limits
- Campaign autosetup (doc in resolution)