The platform provides different campaign management capabilities:
Ad Serving to host your creatives on the platform, whatever their type
Dynamic Creatives Optimization (DCO) to adapt your marketing messages to your audience on a 1:1 basis
Campaigns tracking and goals to monitor all your display campaigns on the platform, whether they come from DSPs, social media, or publishers.
Campaign management capabilities revolve around a set of specific mediarithmics objects:
Object structure with campaigns / goals / Ad groups / Ads
Ad Serving, hosting assets, what are our limits
Campaign autosetup (doc in resolution)
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