# Campaigns

The platform provides different campaign management capabilities: 

* **Ad Serving** to host your creatives on the platform, whatever their type
* **Dynamic Creatives Optimization (DCO)** to adapt your marketing messages to your audience on a 1:1 basis
* **Campaigns tracking and goals** to monitor all your display campaigns on the platform, whether they come from DSPs, social media, or publishers.

Campaign management capabilities revolve around a set of specific mediarithmics objects:

* Object structure with campaigns / goals / Ad groups / Ads
* Ad Serving, hosting assets, what are our limits
* Campaign autosetup (doc in resolution)