Campaigns

The platform provides different campaign management capabilities:

• Ad Serving to host your creatives on the platform, whatever their type

• Dynamic Creatives Optimization (DCO) to adapt your marketing messages to your audience on a 1:1 basis

• Campaigns tracking and goals to monitor all your display campaigns on the platform, whether they come from DSPs, social media, or publishers.

Campaign management capabilities revolve around a set of specific mediarithmics objects:

• Object structure with campaigns / goals / Ad groups / Ads

• Ad Serving, hosting assets, what are our limits

• Campaign autosetup (doc in resolution)