# Google Ad Manager

## Description

This client-side connexion allows you to synchronize a targeting list with Google Ad Manager (GAM) and therefore run your media campaigns on this targeting list.

{% hint style="warning" %}
Please note that Google Ad Manager requires user consent for contextual targeting.
{% endhint %}

## Prerequesite

To synchronize your targeting lists with Google, you will need to :  

* Setup [Google Publisher Tags](https://developers.google.com/publisher-tag/guides/get-started) on your website
* Have an active account on Google Ad Manager

## Setup

You'll need to follow the following steps:

* Configure your Ad Manager network (Admin > Global settings > General settings > Api access > Enabled)
* Add mediarithmics Contextual targeting service account user for API access (Admin > Global settings > Network settings > Add a service account user) and specify **KeyValue Management** role.

{% hint style="info" %}
Please reach out to your Account manager to get the Contextual targeting service account user.
{% endhint %}