# Equativ ## Description This client-side connexion allows you to synchronize a targeting list with Equativ’s Monetization Platform (EMP) and therefore run your media campaigns on this targeting list. ## Prerequesite To synchronize your targeting lists with Equativ, you will need to : * Setup [Equativ tag](https://help.smartadserver.com/articles/Knowledge/Tagging-guide) on your website (`sas` object must be available) * Have an active account on EMP ## Setup You'll need to provide your Equativ's credentials to your mediarithmics Account manager and especially the following : * Client ID * Client secret --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://developer.mediarithmics.io/advanced-usages/contextual-targeting/activation-setup/equativ.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.